Whether you possess a wealth of knowledge in search engine optimization (SEO) or you’ve just heard about it in passing, you probably know the phrase “link building” and how crucial it is to your website’s success. If you don’t know about link building don’t sweat it, you’re in the right place. In general terms, search engine optimization (SEO) is the process of increasing your website’s visibility in a search engine’s (such as Google) un-paid (“organic”) search results. Search engines such as Google have algorithms that are applied to websites in order to rank them. The higher your page rank, the…