Google AdWords is the most effective, budget-friendly, and powerful way to generate futures leads. Ads can be displayed not only on Google but on websites of all sizes from CNBC and Bloomberg to individual bloggers. Add the ability to view informative reports and set your own-budget (and stop-and-start on the fly) and you see why AdWords is the advertising method of choice. However, in the ongoing quest for futures leads, many of the brokers we speak with have tried Google AdWords or other Search Engine Marketing tools but have been disappointed with the results. Common complaints are that they spent…