Highlights and takeaways from the CopyBlogger Authority Rainmaker 2015 conference in Denver, CO. It was a useful conference focused on the full lifecycle of content marketing. I’d like to share a few takeaways with you. Focus on Creating Your Own Audience A key theme was building an owned audience. Too often, marketers rely on other platforms for audience — whether it’s a trade publication, an industry site, or a social media platform. We refer to the audiences on these platforms as “rented.” Relying on a rented audience is like building a house on rented land. Eventually, you’re going to lose the house. The…