New YORK, New Jersey, Connecticut, Jan 20, 2012 — Today’s web-enabled customers have taken control of their buying process, researching online before speaking with a salesperson. These buyers are more savvy and wary of marketing hype. As a result, marketing is evolving from a one-way “push” model into a two-way engagement model. Marketers must now demonstrate value and build trust by educating prospects throughout their buying journey. However, this new era of marketing is still evolving. Many marketers struggle to grasp the new concepts, terms and methodologies that make up the new marketing landscape in an effort to meet customer…