Last week, Phil and I spoke at the National Introducing Brokers Association (NIBA) New York conference. We discussed the topic of lead generation and how IBs (introducing brokers) can use social media to grow their businesses. After the session, we had opportunity to talk to a number of IBs and CTAs (commodity trading advisors) about the challenges they encounter in building their businesses. Most rely heavily on cold calling, seminars, and referrals to generate new business. The common complaint we heard over and over is that these IBs and CTAs lack the time and resources to dedicate to building a…