In 2013, we posted a blog post titled, 5 Tips for Driving Conversions in B2B Email Marketing. To our delight, this post generated a lot of interest amongst our readers. As such, we’ve decided to revisit the email marketing topic and provide more tips for boosting success. Here goes! Tip #1: Initiate a Conversation In typical face-to-face interactions, there is a back and forth of dialogue and exchange of ideas. This same concept should hold true in your email marketing. But many marketers are delivering a one-way monologue, whereby they hit their contacts with general marketing messages at periodic points…...

The Importance of Integrated Marketing in the Brokerage (or Any) Business Whether you’re a fan of the Kardashian family or not, you’ve gotta give one thing to them – they know how to market, and how to turn their name into a brand with a consistent integrated effect. Not everyone knows how to do that intuitively, but there are actually many things you can do – some quite easy – to make your brokerage recognizable to your prospect base. First, and foremost, make sure that everything you are doing that has to do with any form of firm communication has…...