As the retail futures industry navigates the equity world, it’s important for everyone within the industry to focus on educating their clients and prospects about futures trading. We know that people trade futures markets for a variety of reasons and helping your clients understand what the markets may offer them is one of the first steps to take. Market education, along with product awareness, is the foundation that provides the new or maturing futures trader with the greatest chance for success. Once a customer understands the basics of futures, it becomes easier to build awareness of the benefits. Efficiency in…