There was a time, not too long ago, when broker-dealers were perceived as providing value to their customers. They would get on the phone, chat to customers, talk about the markets, and ultimately provide the order placement mechanisms we all relied on to execute our trades. Those days are long gone. With the rise of technology and direct market execution, many broker-dealers and especially introducing brokers have been disintermediated in the trading process. Many introducing brokers specifically have been demoted to being the sales arms of larger broker-dealers, earning pennies in commissions. In his book “Zero to One”, Pieter Thiel…