by Phil Donaldson and Candyce Edelen | PropelGrowth Phil Donaldson Email: [email protected] Twitter: @PhilDonaldsonNJ Phone: 212.812.3998 Candyce Edelen Email: [email protected] Twitter: @CandyceEdelen Phone: 212.738.9445, ext. 501 In today’s digital age, consumers and business people are looking to the Internet to find information to guide nearly every important decision they make. At the same time, their degree of patience for and trust in traditional advertising is plummeting. The statistics aren’t pretty. We found conflicting information about just how how bad it is, but suffice it to say, people generally don’t trust advertising. In his book “Marketing to the Social Web,” Larry Weber found…