Jackass Investing: Don’t do it. Profit from it.

Also released under the title: Exploiting the Myths Published 2011 by Ignite LLC In this informative, entertaining, and quick read, the author – Mike Dever, Founder, CEO & Director of Research of Brandywine Asset Management examines the misconceptions or “myths” of current investment theory and replaces it with what he describes as a “return driver” based methodology that results in both greater returns and lower risk. I read the entire book on a recent flight from San Diego to Chicago to attend a NIBA meeting. I wasn’t planning on finishing it in one sitting but once I started I couldn’t…

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