by Lida Citroën Principal | LIDA360, LLC Building your personal brand Successful executives across the globe are also embracing the power of “personal branding” to intentionally build a reputation for themselves and their companies that maintains this competitive advantage – in person and in the online world. Reputation counts when growing personal brands (and professional reputations). How your clients – and prospects – staff, peers and stakeholders perceive you has a direct impact on the loyalty, engagement and revenues you will generate. We hire professionals who have the necessary qualifications, and who make us feel a certain way. We know…