by Lida Citroën Principal | LIDA360, LLC Become intentional as you build your personal brand Branding gives experience to something intangible; it gives names to the qualities I feel when I work or interact with you. Unlike marketing, which is when we direct an audience to action, branding sets the emotional expectations and promises between you and your target audience. Here are some ways you can become more intentional and focused as you build your brand: You can start by becoming intentional about the words you chose, the company you keep and the way you represent yourself. Your audience is…