Everyone who has tried their hand at marketing has obsessed over the content of an ad or promo piece, and we have all struggled with the difficulty of reaching and engaging our target audience. I won’t diminish the importance of the message, but to reach certain audiences, the medium of communication may be as important as the message you are sending. In 1964, Marshall McLuhan declared that” the medium was the message”. He couldn’t possibly foresee Twitter or even the internet, but his words are truly prophetic. Media has transcended the mere delivery of information and become interactive, even social….